The holiday season is here, and with it comes the annual frenzy of gift shopping. You’re scrolling through endless options online, maybe tempted by the irresistible deals on platforms like Temu or Shein. “How bad could it be?” you think, as you fill your cart with 100kr sweaters and 50kr phone cases. Well, here’s the thing: shopping with these fast-fashion giants isn’t just bad—it’s horrendous for the planet, the workers, small businesses, and even your wallet in the long run.
Let’s take a closer look at what’s really going on behind those glossy sales banners.
Have you ever wondered how a company can sell a dress for less than the price of your morning latte? Spoiler: it’s not magic—it’s exploitation. Shein and Temu have built empires on ultra-cheap, ultra-fast production. This isn’t just about cutting corners; it’s about bulldozing through them.
Shein alone introduced 1.3 million new styles in 2023 — that’s not individual items, but entirely new designs. Imagine the resources needed to make that happen. The carbon footprint is staggering. Each garment’s journey involves cheap materials (think synthetic fabrics like polyester, which is essentially plastic), energy-intensive production, and long-haul shipping to your doorstep. Every 50kr tee or 20kr necklace comes at a massive environmental cost, even if it doesn’t show up on your receipt.
And let’s talk about quality. These items are designed to break—quickly. That 200kr coat might look good for one winter, but by spring, it’s landfill-bound. It’s not just wasteful; it’s part of a deliberate strategy to keep you buying more. A vicious cycle, isn’t it?
You’ve heard the phrase, “If something’s too good to be true, it probably is,” right? Well, the low prices on Temu and Shein come at an unimaginable human cost. Investigations have uncovered that both brands are linked to forced labour camps and exploitative sweatshops. Workers, often in China, endure gruelling 17-hour shifts, seven days a week, for wages so low they barely cover basic survival.
This isn’t just unethical; it’s a violation of basic human rights. These brands thrive on a business model that depends on cutting labour costs to the bone. And let’s not forget: when you buy from them, you’re funding this system. A sobering thought indeed.
Fast fashion’s environmental impact doesn’t end when you click “Buy Now.” Once those cheaply made clothes fall apart—which they inevitably do—they’re tossed out. Most end up in landfills or are shipped to developing countries as “donations.” But here’s the thing: these nations often don’t have the infrastructure to deal with the massive influx of textile waste. So, rivers, lakes, and even oceans bear the brunt of the pollution.
The ironic thing is that these countries are often villified for “poor waste management,” conveniently ignoring the mountains of fast-fashion junk we export to them. It’s not just a case of passing the buck; it’s an outright environmental disaster.
Here’s the part that’s even more insidious: many of these textiles are made from synthetic materials like polyester, nylon, and acrylic—essentially, plastic. When they degrade, they don’t just disappear. Instead, they break down into microplastics, tiny fragments of plastic that are almost impossible to clean up. These microplastics wash into waterways, eventually reaching the ocean, where they’re ingested by marine life. From plankton to fish, these particles climb their way up the food chain, and guess where they end up? On your dinner plate.
Studies have already found microplastics in the seafood we eat, the water we drink, and—terrifyingly—accumulating in our vital organs. It’s unsettling to think about, isn’t it? That bargain t-shirt might eventually make its way back to you—not in your closet, but in your stomach. This isn’t just a pollution issue; it’s a health crisis waiting to happen.
If you’re an independent designer or small business owner, Shein and Temu might just be your worst nightmare. Both have been repeatedly accused of stealing designs from small creators and passing them off as their own. It’s David vs. Goliath, except in this case, Goliath has billions in backing and zero accountability.
The victims? Independent artists who can’t afford lengthy legal battles. Meanwhile, Shein and Temu rake in profits, leaving the little guys to pick up the pieces. Buying knockoff designs might feel like a harmless act, but it perpetuates a system that undermines creativity and hard work, and could eventually lead to the death of creative diversity in our marketplaces as independent artisans are driven out of business.
Temu and Shein aren’t just selling clothes; they’re collecting data. Ever wondered why their apps seem so pushy? It’s because they’re mining your information, often far beyond what’s necessary for a purchase. Some experts have even raised concerns about data harvesting schemes—from tracking your shopping habits to accessing your personal data. Those “too good to be true” deals might be subsidised by something much more sinister.
All of this begs the question: how much are you really paying for those cheap trainers?
Around the holidays, the demand for cheap, fast delivery hits its peak. Massive platforms like Temu and Shein flood the market with orders, straining global delivery networks. Smaller, more sustainable businesses simply can’t compete.
Think about it: every package you order from these giants adds to the burden on logistics systems already buckling under the weight. It’s a ripple effect that hurts not just the environment but local economies, too. The race to the bottom in pricing is squeezing out businesses trying to do things the right way.
Feeling overwhelmed? You’re not alone. But here’s the good news: there are better ways to shop this season. Here are a few ideas:
At the end of the day, those rock-bottom prices from Temu and Shein aren’t actually cheap. They’re costing the planet, exploiting people, and even hurting your wallet when those poorly made products need constant replacing. It’s time to break the devastating cycle of consumption and waste, before it’s too late.
This holiday season, let’s shop consciously. The best gifts don’t just bring joy to the recipient—they do a little good for the world, too.