Regenerative Tourism in Lofoten

Where Tourism Meets Tides

The Lofoten Islands are a world-renowned destination, famous for rugged mountains, wild oceans, and scenery painted by the midnight sun in summer and the northern lights in winter. For thousands of years, people here have lived in harmony with the ocean and what nature provides.

At Lofoten Seaweed, we love seeing more visitors discover the beauty of our islands – but we also know how fragile the Arctic environment is, and how important it is to protect it for the future. That’s why we are committed to regenerative tourism: not just limiting our impact, but actively finding ways to give back to nature and strengthen the ecosystems we depend on.

Seaweed plays a central role in this journey. As a fast-growing, renewable marine resource, it captures carbon, provides habitat for aquatic life, and needs no fertiliser, land, or fresh water. By harvesting carefully and sustainably, we can transform seaweed into nutritious ingredients for restaurants, thoughtful food souvenirs for visitors, and natural soaps for skin and hair care – helping reduce the chemicals that are usually released into the sea by the cosmetics industry.

We’re also deepening our collaborations here in Norway. This spring, we took part in the Northern Norway Hospitality Trade Fair, where we connected with inspiring companies – and were delighted to bring home the award for Best Stand, presented by NHO Reiseliv.

We’re proud to see more resorts, restaurants, and guests putting ocean health at the center of their choices. Together, we can make seaweed not just a delicacy, but a symbol of clean oceans and sustainable living. Our goal is to inspire every guest to become an advocate for the sea – because when the ocean thrives, so do we.

Looking to visit us? Check out our shop in Napp!

Or take a virtual tour with Miriam.: https://www.facebook.com/degronneoyene/videos/1013407220972035

Read more about traveling to our islands in the Lofoten publication. Or if you’re interested in a cruise. Our partners at Hurtigruten now offer Culinary Voyages that explore the Norwegian coastline, including Lofoten. Learn more about it in the Condé Nast article.