XTRATUF Meets Lofoten Seaweed: Boots Built for the Arctic
When the world’s toughest boots meet the wild, weather-shaped edge of Norway… magic happens.
This month, we had the absolute joy of hosting the XTRATUF crew here in our tiny corner of the Arctic. Known for building gear that can withstand anything from commercial fishing to icy decks, sideways rain, and unpredictable northern oceans, XTRATUF has long been a staple among fishermen, seaweed harvesters, and anyone whose work depends on durability you can trust.
Together, we explored the raw beauty of Lofoten: salt-spray mornings, kelp-slick rocks, winter light that feels almost cinematic, and the quiet rhythm of tides that shape everything we do. Their team did more than visit. They suited up, waded in, and experienced the rugged reality that inspires our work every day.
Seeing XTRATUF boots in their natural habitat, gripping wet stone, crunching across sea ice, and stepping through fronds of fresh sugar kelp felt like the perfect match. Sharing our story, our harvest grounds, and our people with a brand built from genuine ocean grit made the collaboration even more special.
Shop the brands and follow us on social… and look for our footprints across the Arctic!
About XTRATUF
XTRATUF creates purpose-built footwear trusted by commercial fishermen and coastal communities for more than 60 years. Their boots are engineered for the harshest marine environments with slip-resistant soles, insulated options for cold-water work, and the kind of durability that only comes from thousands of hours on deck. What began in Alaska has grown into a global symbol of toughness, resilience, and life lived close to the water.
Shop: https://xtratuf.com/
About Lofoten Seaweed
Lofoten Seaweed is a women-led, multicultural company rooted in the small fishing village of Napp in Arctic Norway. We hand-harvest wild Norwegian seaweed using sustainable practices shaped by generations of local knowledge. Our products blend Nordic tradition with global flavor inspiration to create seasonings and salts that bring a taste of pure Arctic waters into kitchens around the world.
And a big thanks to Ampersand Studios for capturing all of the incredible footage and stills! Follow them for more great shots: https://www.instagram.com/ampersandstudiosco/.